Shopper Expertise and Store Design (12-24-09)
Whether shoppers are experts in a product category or novices influences the best form for a shop.
Whether shoppers are experts in a product category or novices influences the best form for a shop.
Graham Brown and Robert Gifford investigated how architects and non-architects rated colored slides of late-twentieth-century office buildings.
While many human choices have limited consequences, landscape preferences influence actions that ultimately help or hinder an area’s ecology. Several recent articles address varied aspects of this complex relationship. This is the first part of a two-part RDC review on the subject and its design implications.
The presence of complex vocal music, similar to the songs found in everyday settings and on popular radio stations, degrades performance of complex cognitive tasks as significantly as noise of the same volume.
Social and demographic trends in the United States are influencing color preferences in the population.
Daniel Kruger, a research faculty member at the University of Michigan, has investigated how human’s evolutionary past is reflected in the shopping behaviors of men and women today.
Even infants display color preferences under certain circumstances.
A recent survey in Britain indicates the sorts of environmentally responsible behaviors that are most popular at home.
Individuals building homes seem to be very motivated to build green, even during difficult economic times, which may indicate the true strength of interest in sustainable architecture.
When people are asked to select the “best” object, which one are they most likely to choose, the first one or the last one presented or one in the middle of the set?