Retail Atmosphere
Retail design continues to have an important influence on vendors’ financial performance. Many of those influences are related to shoppers’ experiences and resulting moods.
Retail design continues to have an important influence on vendors’ financial performance. Many of those influences are related to shoppers’ experiences and resulting moods.
Ferdenzi and her colleagues have investigated affective (i.e., emotional) responses to odors among Swiss, British, and Singaporean people.
Troisi and Gabriel investigated the relationship between consuming comfort foods and feelings of loneliness. Although in this study people ate comfort foods, the strong links between scents and eating experiences allows
Weir reviews scent related research of interest to designers.
Researchers have identified benefits of smelling sage.
A recent issue of the Journal of Consumer Psychology explores consumer response to aesthetics in a range of commercial settings. The findings reported are relevant for the design of objects, as well as the design of spaces, commercial or otherwise.
Arousal caused by music and scent can affect buying behavior.
The smell of jasmine can reduce anxiety.
Previous research has indicated the value of music and scent in retail environments.
Blodgett lost her sense of smell for several months and chronicles her efforts to restore it.