Krause and North researched how music-playlist preferences vary by time of year. They report that “The literature concerning seasonal correlates of mood and behavior suggests that colder weather is associated with low activity and a reflective cognitive style, whereas warmer weather is associated with higher activity levels. Analyses of the season-based music-playlist preferences of 402 participants . . . demonstrate listener preferences for Arousing music for the warmer months, Serene music for spring, and Melancholy music for the cooler months.” These findings can inform the design of seasonally used places/objects/services, generally.
Amanda Krause and Adrian North. “Tis the Season: Music-Playlist Preferences for the Seasons. Psychology of Aesthetics, Creativity, and the Arts, in press.