Kuhbandner and Pekrun studied how the color of writing influences how well information in written messages is remembered. Their work is immediately applicable to sign and map design, for example. The researchers learned that “Making words outstanding by color [i.e., making a particular word a different color that nearby words] strongly enhanced memory [for those differently colored words] . . . . Most intriguingly, the effects of emotion on memory additionally depended on color type.
Electronic billboards distract drivers. Dukic and her team found that “Electronic billboards have an effect on gaze behaviour by attracting more and longer glances than regular traffic signs . . . . Dwell times are longer, the visual time sharing intensity is higher, very long single glances are more frequent, and the number of fixations is greater for the electronic billboards.
Effective signage and maps are an important component of many projects, particularly complex ones such as office complexes and healthcare facilities. Hegarty investigated the sorts of signs that people say they prefer, when asked, and those that are actually most useful to them. She learned that people “have a tendency to choose more realistic and complex maps over less realistic and simple ones, even though performance is more efficient with simple maps.” As Hegarty states, “one implication of the research presented here is that it is important to object
A transit case study highlights the value of using locally meaningful concepts during the design process.
The Signage Foundation shares, at the web address below, a report on the economic value derived from on-premise signs.
Hund, Schmettow, and Noordzij investigated how people give travel directions in the United States and the Netherlands.
Research on designing navigation signs for non-English speakers.
Cheema and Bagchi recently published research confirming the value of visually displaying information related to goal achievement.
What does the phrase "dirty liberals" have to do with design?
Further research reinforces the importance of lines of sight and layout when considering how people find their way in a building.