Scents

Scenting the air is common in stores, but under what conditions is it most likely to lead to increases in sales?

Eric Spangenberg, who has done a great deal of important research on the appropriate use of scents in retail environments, recently completed some holiday appropriate work that will have repercussions long after the end-of-year celebrations are over. 

Lee and Schwarz build on the growing body of research indicating that many metaphorical expressions related to physical experiences seem to have a psychological component. 

Introverts, spaces, and sensory processing—what's the link?

Patrons in a pizzeria spent significantly more money (20% more) when the air in the restaurant was infused with a lavender scent than when it was not scented with lavender.

Maria Larsson of Stockholm University investigates links between scents and memories. 

De Lange and his colleagues add to a rich knowledge base linking scents and behaviors.

People developing spaces and objects for which smell and color are both important have more information to aid in their work.

Di Muro and Murray studied links between consumer moods and product choices.