Scent

Scenting the air is common in stores, but under what conditions is it most likely to lead to increases in sales?

Maria Larsson of Stockholm University investigates links between scents and memories. 

De Lange and his colleagues add to a rich knowledge base linking scents and behaviors.

People developing spaces and objects for which smell and color are both important have more information to aid in their work.

Does a lemon scent affect office workers' moods? Is the effect stronger in some offices than others?

Retail design continues to have an important influence on vendors’ financial performance.  Many of those influences are related to shoppers’ experiences and resulting moods.

Arousal caused by music and scent can affect buying behavior.

The smell of jasmine can reduce anxiety. 

Previous research has indicated the value of music and scent in retail environments. 

Researchers in England report that smelling rosemary oil increases alertness and improves long-term memory.  Their work also confirms previous research findings that the scent of lavender is relaxing.