A team lead by Hung confirmed that particular sorts of sounds are linked to certain shapes; their work is useful to people naming products and places, for example. The research by Hung, Styles, and Hsieh, published in Psychological Science, indicates that “Our tendency to match specific sounds with specific shapes, even abstract shapes, is so fundamental that it guides perception before we are consciously aware of it. . . .
Research Design Connections
Liou and Lan investigated “cultural differences in creative behaviors.” They report that “Western norms prioritize originality and Eastern norms usefulness. . . . Compared with Taiwanese, Americans generated more original ideas when they worked in a group or when the task required them to select ideas for further elaboration. . . . In contrast, compared with Americans, Taiwanese generated more useful ideas when they worked in a group or when the task required them to select ideas for further elaboration. . . .
A team of British researchers, Gardner, Smith, and Mansfield, studied the general public’s response to research encouraging people to spend less time sitting at work. Their findings indicate how important it is to effectively communicate with users when environments/objects are, or may be, changed. The Gardner team report that “In June 2015, an expert consensus guidance statement was published recommending that office workers accumulate 2–4 h of standing and light activity daily and take regular breaks from prolonged sitting.
Kaiser, Schreier, and Janiszewski link product customization and enhanced performance. Their research “demonstrates that the self-expressive customization [this would be a modification that reflects the user’s beliefs, ideas about who they are as a person, membership in a group, etc.] of a product can improve performance on tasks performed using the customized product. Five studies show that the effect is robust across different types of tasks (e.g., persistence tasks, concentration tasks, agility tasks).
Wang, Krishna, and McFerran studied how consumers’ environmentally responsible behavior is affected by the actions of organizations. They report that “Firms can save considerable money if consumers conserve resources (e.g., if hotel patrons turn off the lights when leaving the room, restaurants patrons use fewer paper napkins, or airline passengers clean up after themselves).” Data gathered “in real-world hotels . . . show that consumers' conservation behavior is affected by the extent to which consumers perceive the firm as being green. . . .
The design of Purina’s PawsWay center in Toronto boosts the mood—and wellbeing—of all of its users, regardless of species. It is an indoor space where people can spend time with their pets and learn more about the joys, and responsibilities, of caring for them—while both the people and pets have fun. Inter-species bonding is particularly important as pets in Western societies often provide significant amounts of psychological support to their human companions.
Currie studied how the design of small urban parks. She learned that “Public parks contribute to neighbourhood quality of life, promote a more public daily life, serve as important focal points for neighbourhoods, and provide access to nearby nature as part of the built environment. . . . This research identified design principles that good, small urban parks share – including accessibility, specificity, authenticity, functionality, and adaptability – applicable in smaller cities, towns, and lower density areas.”
Brookfield probed how resident preferences align with neighborhood design elements that have been tied to walkability. She found, after conducting focus groups with eleven residents’ groups with diverse sets of participants, that “Residents’ groups favoured providing a selection of services and facilities addressing a local need, such as a corner shop, within a walkable distance, but not the immediate vicinity, of housing. . . .
Barnes and Wineman investigated employees’ bonds to their workplaces. At the 2017 SPSP conference they reported that data were collected in the course of a workplace redesign project: “In a longitudinal study our team examined worker satisfaction, wellbeing, work effectiveness and engagement within workplace environments on a large university campus. Findings suggest that perception of loss is a predictor of [lower] worker satisfaction and that designing for functional fit does not solve the impact of perceived loss.”