Color Preferences in the United States are Changing
Social and demographic trends in the United States are influencing color preferences in the population.
Social and demographic trends in the United States are influencing color preferences in the population.
Daniel Kruger, a research faculty member at the University of Michigan, has investigated how human’s evolutionary past is reflected in the shopping behaviors of men and women today.
Both men and women with higher testosterone levels are more likely to engage in risky behavior.
Yoon and her colleagues conducted online survey research, presenting high-fidelity three dimensional environments to study participants, and found that females seem “more strongly interested in color environments than males.”
Researchers Yeh and Huang have uncovered patterns in floral purchases by men and women; these patterns can reasonably be expected to reflect underlying gender preferences.
Designing offices for female users and male users requires gender-specific knowledge.
Men have better visual-spatial skills than women.
Researchers from Wageningen University (The Netherlands) and corporate sponsors are discretely observing diners in a specially outfitted “Restaurant of the Future.”
Men and women prefer different product forms.
In girls, language processing is more abstract and in boys it is more sensory.