May 11, at IIT’s Design Research Conference, Erica Eden, a Senior Industrial Designer at Smart Design, differentiated male and female place and object consumers.
Saxbe and Repetti analyzed the words that couples used to describe their homes during narrated house tours.
We’ve all had the sensation of walking into a space and feeling that we do, or don’t belong there.
Women usually have a better sense of touch than men, because their fingers are generally smaller than men’s fingers.
Social and demographic trends in the United States are influencing color preferences in the population.
Daniel Kruger, a research faculty member at the University of Michigan, has investigated how human’s evolutionary past is reflected in the shopping behaviors of men and women today.
Both men and women with higher testosterone levels are more likely to engage in risky behavior.
Yoon and her colleagues conducted online survey research, presenting high-fidelity three dimensional environments to study participants, and found that females seem “more strongly interested in color environments than males.”
Researchers Yeh and Huang have uncovered patterns in floral purchases by men and women; these patterns can reasonably be expected to reflect underlying gender preferences.
Designing offices for female users and male users requires gender-specific knowledge.