Filtered Perceptions

DesignLibrary

Our assessments of the world around us are rarely truly objective. Whether we have design training or not, our cultures, the language that we’re speaking, our location on the planet, and our gender, for example, all influence how we perceive our physical environment.  Learning more about our perceptual filters makes successful design more likely—and lot’s of research data easier to understand.
 

Expecting the Full Story?