Remodeling influence sales - learning more
Detelina Marinova and Donald Lund investigated the most effective resource allocation for online and physical retail channels.
Scents are powerful
Tactile experiences drive perceptions
Design can make it more or less likely that people feel nostalgic, which has retail sales implications.
Review of optimal retail design practices
Researchers at Concordia University investigated one way that scents in a retail space can influence customer comfort.
Individuals are more likely to indulge themselves when they are exposed to cute images, sculptures, etc.
To create successful stores, design for customer types
The influence of scents on behavior in stores has been extensively studied – except in florists shops.