A soon to be published study, authored by Brett Martin of the Queensland University of Technology
Professors at Wharton are offering advice to retailers that is useful not only for store manageme
Pham and his colleagues have determined that when consumers are relaxed, their monetary valuation
Retail design continues to have an important influence on vendors’ financial performance. Many o
Research that will be published in December in the Journal of Consumer Research
Designers can have a significant influence on the level of acoustical shielding between spaces an
Holiday shopping behaviors reflect men’s and women’s traditional hunter/gatherer roles, according
Research by van Rompay and his colleagues has confirmed that utilitarian and hedonic shoppers res
Arousal caused by music and scent can affect buying behavior.
The ability of light to communicate nonverbally is becoming more widely known.