Remodeling Stores Pays Off
Remodeling influence sales - learning more
Retail Store
Spending Money Where it Matters (11-17-14)
Detelina Marinova and Donald Lund investigated the most effective resource allocation for online and physical retail channels.
Scenting to Overcome Disorder
Scents are powerful
Touching is Owning
Tactile experiences drive perceptions
Sales Implications of Feeling Nostalgic (08-04-14)
Design can make it more or less likely that people feel nostalgic, which has retail sales implications.
Retailing Research from Wharton
Review of optimal retail design practices
Scent in Stores and Customer Comfort (05-28-14)
Researchers at Concordia University investigated one way that scents in a retail space can influence customer comfort.
Cuteness Encourages Indulgence (05-15-14)
Individuals are more likely to indulge themselves when they are exposed to cute images, sculptures, etc.
Store Design That Sells
To create successful stores, design for customer types
Scents in Florist Shops (12-05-13)
The influence of scents on behavior in stores has been extensively studied – except in florists shops.
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