In-Store Visual Complexity: Repercussions
More nuanced insights
More nuanced insights
Plants are a plus!
Visual warmth and perceived intimacy linked
Natural elements, mental state, and popularity
Front-of-the-line experiences affect perceptions
Oh, Lee, Kim, and Choo investigated how people are influenced by restaurant art.
Visual complexity influences the apparent size of objects.
Yang and Aggarwal investigated how company size influences people’s expectations/evaluations of firms.
Guido and his team studied the effects of lighting color on purchases made.
Kechagia and Drichoutis probed the how scents smelled influence shoppers’ attitudes.