Splashes of colored light in the night skies can be pleasant or unpleasant, just as colors and li
At least during the Christmas holiday season, consistency between smells and sounds can increase
Shopping malls continue to be an interesting venue for wayfinding research.
Radio-frequency tracking devices attached to grocery carts have shown that people move through a
The current study indicates that the influence of ambient odor in retail spaces is influenced by
The pairings of slower music and higher shopper density, or faster music and lower shopper densit
Why go to the mall?
Some things psychological science can teach retailers.
Consumers are very concerned about selecting the “perfect” colors for their homes, while research
Increasingly, retailers are using the same firms to design their physical and virtual environment