Cuteness Encourages Indulgence (05-15-14)
Individuals are more likely to indulge themselves when they are exposed to cute images, sculptures, etc.
Individuals are more likely to indulge themselves when they are exposed to cute images, sculptures, etc.
To create successful stores, design for customer types
The influence of scents on behavior in stores has been extensively studied – except in florists shops.
Researchers Arsel, Debenedetti, and Oppewal have found that home-like environments spur retail sales.
Retail design can help customers feel relaxed, and it seems that investments in calming shades of paint for walls, etc., are worthwhile.
Environmental psychologists have, for some time, acknowledged that eye contact plays a role in forming bonds between individuals.
Brown and Curhan were curious about the influence of being energized physically on negotiations.
Researchers at Brigham Young University have found that balance influences decision-making.
Bookstores smelling like chocolate sell more books than bookstores that don't.
Scenting the air is common in stores, but under what conditions is it most likely to lead to increases in sales?