Restaurant/Dining Room

A Kao-lead team linked what we’re looking at with what we choose to eat; we make healthier choices when looking at nature images than we do otherwise.  The researchers found that “Visual exposure to natural versus urban scenes leads to healthier dietary choices. . . .  Successful weight loss requires individuals to focus on distant health gains while sacrificing immediate culinary pleasures. Time discounting refers to the tendency to discount larger future gains in favor of smaller immediate rewards.

Body position has been linked to eating experiences.  Investigators share that “The results of six experiments show that vestibular sensations related to posture (i.e., sitting vs. standing) influence food taste perceptions.  Specifically, standing (vs. sitting) postures induce greater physical stress on the body, which in turn decreases sensory sensitivity.  As a result, when eating in a standing (vs.

Liu, Choi, and Mattila researched behavioral responses to typefaces.  They found that “Healthy restaurants using handwritten (vs. machine-written) typeface will generate more favorable attitudes toward the menu, perceived healthiness, and social media engagement. . . . handwritten typeface creates a competitive advantage by conveying a sense of human touch, which subsequently induces the perception that love is symbolically imbued in the restaurant's offerings.