A Kao-lead team linked what we’re looking at with what we choose to eat; we make healthier choices when looking at nature images than we do otherwise. The researchers found that “Visual exposure to natural versus urban scenes leads to healthier dietary choices. . . . Successful weight loss requires individuals to focus on distant health gains while sacrificing immediate culinary pleasures. Time discounting refers to the tendency to discount larger future gains in favor of smaller immediate rewards.
Staats and Groot investigated where solo individuals choose to sit in a crowded café when there are already people sitting in some of the coffee house seats. The researchers report that “we manipulated two aspects of intimacy (eye contact and distance to others), and one aspect of privacy (architectural anchoring) in separate scenario’s and registered participants’ seat choice on floor plans of the three hypothetical cafés. We found that more often participants chose a seat that was at a larger distance to other café-goers. Study 2 . . . replicated the design of the first study. . . .
Body position has been linked to eating experiences. Investigators share that “The results of six experiments show that vestibular sensations related to posture (i.e., sitting vs. standing) influence food taste perceptions. Specifically, standing (vs. sitting) postures induce greater physical stress on the body, which in turn decreases sensory sensitivity. As a result, when eating in a standing (vs.
Supporting positive experiences
Liu, Choi, and Mattila researched behavioral responses to typefaces. They found that “Healthy restaurants using handwritten (vs. machine-written) typeface will generate more favorable attitudes toward the menu, perceived healthiness, and social media engagement. . . . handwritten typeface creates a competitive advantage by conveying a sense of human touch, which subsequently induces the perception that love is symbolically imbued in the restaurant's offerings.
Research conducted by Biswas and Szocslinks scents and eating in intriguing ways. The duo learned that “Managers are using ambient scent as an important strategic element in various service settings, with food-related scents being especially common. This research examines the effects of food-related ambient scents on children’s and adults’ food purchases/choices.
The types of foods present nearby influence eating options selected.
People negotiating with clients or developing at-client dining experiences can apply recent resea
Bottalico studied noise levels in restaurants and their implications.
Stelick and colleagues’ research indicates that the environment in which food is consumed influen