Key Questions Designers Need to Answer
What does neuroscience have to say about the information that designers need before they begin a project? Plenty. It establishes topics that must be addressed as design solutions are developed.
What does neuroscience have to say about the information that designers need before they begin a project? Plenty. It establishes topics that must be addressed as design solutions are developed.
Views across indoor spaces and from one area inside to another have a powerful influence on how we think and on how we behave. Neuroscience research findings streamline the process of creating compelling, useful, design-goal-achieving sightlines.
Findings presented during several sessions at the Academy of Neuroscience for Architecture’s (ANFA’s) 2023 conference can potentially be applied in practice.
Place, person matches and misses
Aligning goals and situations
Tuning in best results
Moving for new ideas
Stress, performance effects
Curved or angular affects sales
Lee and Spence’s work confirms how interrelated our sensory experiences are. They studied via an online project “the main effects of color hue and typeface curvilinearity in terms of modulating the strength of association with the four basic taste qualities (sweet, sour, salty, and bitter). . . . congruent pairings of color hue and typeface curvilinearity induced stronger taste associations. . . . Overall, the effects of color and typeface on taste expectations induced by text stimuli follow the documented patterns of hue–taste and curvilinearity–taste correspondences.