Lighting, Efficiency, and Fatigue
Tuning in best results
Tuning in best results
Moving for new ideas
Stress, performance effects
Curved or angular affects sales
Lee and Spence’s work confirms how interrelated our sensory experiences are. They studied via an online project “the main effects of color hue and typeface curvilinearity in terms of modulating the strength of association with the four basic taste qualities (sweet, sour, salty, and bitter). . . . congruent pairings of color hue and typeface curvilinearity induced stronger taste associations. . . . Overall, the effects of color and typeface on taste expectations induced by text stimuli follow the documented patterns of hue–taste and curvilinearity–taste correspondences.
Song, Kowalewski, and Friedman studied human beings’ preference for musical harmony. They determined that they “examined the association between PfH [preference for harmony] and two behavioral measures of the preference for familiarity, one based on individual differences in the strength of the mere-exposure effect and the other based on preferences for musical chords that appear more versus less frequently within Western musical corpora. Our results showed modest but reliable positive correlations between PfH and both measures. . . . PfH . .
How can seeing different sorts of art influence viewer creativity? Heruti and Mashal endeavor to answer this question. They “examined whether creative thinking improves by utilizing an intervention program based on three types of ambiguous image-text interactions within artwork: (1) ambiguous text, (2) negation, and (3) semantically unrelated image-text. . . . The metaphor generation test (MGT) and Tel-Aviv creative test (TACT) were given pre- and post-intervention.
Jamshidi, and Pati studied wayfinding and how design can make it less likely that people get lost. They determined that among their study participants “the environmental elements that contributed to wayfinding were landmarks, corridors, nodes, regions, stairs, central spaces, courtyards, entrances, connecting halls, voids, doors, interior windows, and outdoor views.”
Research continues into how languages communicate information about colors seen. Malik-Moraleda, Mahowald, and Conway learned that “Languages spoken in industrialized nations such as the United States, for example, tend to have about a dozen basic color terms, while languages spoken by more isolated populations often have fewer. . . .
Research recently completed by investigators at the Netherlands Institute for Neuroscience indicates how “realistic” our interactions with the world around us actually are. Qin, Michon, Keysers, and Gazzola found that “if we observe actions in . . . meaningful sequences, our brains increasingly ignore what comes into our eyes, and depend more on predictions of what should happen next, derived from our own motor system. ‘What we would do next, becomes what our brain sees’, summarizes Christian Keysers. . . .