Neuroscience research reveals that whether a more curvilinear or rectilinear line/pattern/form is
Any Designed Environment
Generating quality conversations
Insights for on-Earth design
Aligning activities and materials
Another reason nature matters
Children, adults, and associations
Siri and colleagues investigated whether the format of a piece of visual art influences how it is perceived by viewers. The team had people look at abstract works of art, without knowing if the piece they were looking at was an original or a digital reproduction of that original. The researchers collected physiological data related to participant energy level and “participants provided behavioral ratings of color intensity, emotional intensity, aesthetic evaluation, perceived movement, and desire to touch the works of art. . . .
Samermit and colleagues have determined that pairing disliked sounds (such as “nails scratching a chalkboard”) with videos presenting a more positive explanation for that sound (such as “someone playing a flute”) reduces the negative implications of hearing those sounds. They report that “We propose that cross-sensory stimuli presenting a positive attributable source of an aversive sound can modulate negative reactions to the sound.” The researchers utilized “original video sources (OVS) of eight aversive sounds (e.g., nails scratching a chalkboard) . . .
Research indicates that people have situation-specific reactions to recycled water; reported findings are likely applicable in other contexts with other recycled materials. Gauvain and Harmon determined that “If people are educated on recycled water, they may come to agree it’s perfectly safe and tastes as good — or better — than their drinking water. . . . But that doesn’t mean they’re going to use recycled water — and it sure doesn’t mean they’ll drink it. And the reason lies in the word ‘disgust.’ . . .
Kim, Burr, and Alais studied how recently viewed art influences perceptions of subsequently seen pieces. Their results “showed that the current painting earned significantly higher aesthetic ratings when participants viewed a more attractive painting on the previous trial, compared to when they viewed a less attractive one. . . .