The way that physical stores are designed continues to have a significant influence on the success of organizations selling objects and services. Shoppers' sensory, social, cultural and other experiences can be fine-tuned using research-based insights to achieve sales goals.
Humans thrive when they feel they have a comfortable amount of control over their physical world, and design can make sure that they do.
Tuning light’s color and intensity to the right values, using insights from cognitive neuroscience, boosts viewers’ welfare and performance. What’s “right” varies by context and situation; no lighting color-intensity combo is always best.
Coordinating in-use scents with other design elements makes it more likely that design-related goals are achieved. Research has shown that particular smells can calm us, make it more likely we’ll think creatively, and help us get along with others, for instance.
Warmer light tied to better moods
Emotions are contagious
Task lighting and concentration linked
Organizations can reach goals via aesthetics
Being attached affects lives lived
Another reason to manage light color and intensity
Smell orange, feel less stress
An important resource for anyone trying to develop spaces where people live better futures
For practicing designers who want to create places that support human wellbeing, at any scale