place advantage

Uppercase, Lowercase (08-05-21)

Research completed by Tengand colleagues confirms that fonts used in logos matter.  The investigators determined that “A substantial body of research suggests that letter cases (uppercase and lowercase) impact consumers’ perceptions. . . . this research has verified that brands with [all] uppercase logos can make consumers sense more competence and brands with [all] lowercase logos can lead consumers to perceive more warmth. . . . For consumers with high (vs. low) power distance belief, an uppercase (vs. lowercase) brand logo leads consumers to perceive more competence (vs.

Home Lighting Implications (08-04-21)

How should homes be lit to increase the likelihood of healthy users? Ticleanu report that “A combination of bright daytime light and night-time darkness is essential for circadian entrainment and maintenance of a regular daily sleep–wake cycle. . . . Find indoor seating positions that receive abundant daylight levels but still allow for visual comfort to be maintained. For example, facing towards windows but at an angle and/or at a distance away from them so that glare does not occur, and visual task details are perceived easily, quickly and comfortably.. .

Sleep and Light (08-03-21)

How does light experienced during the day influence sleep?  Figueiro and colleagues set out to answer this question. They used an online survey “to quantify potential changes in daytime light exposures resulting from teleworking or self-isolating at home [during the Covid-19 pandemic] and how those changes might have affected self-reported sleep quality, psychological health and emotional health. The first survey was administered in early May 2020, and the second survey was administered in September 2020.

Time in Nature, Benefits (08-02-21)

Kuhn and colleagues evaluated how time in nature affects conditions in the brain. The researchers report that “A whole-brain analysis [conducted via MRI] revealed that time spent outdoors was positively associated with grey matter volume in the right dorsolateral prefrontal cortex and positive affect, also after controlling for physical activity, fluid intake, free time, and hours of sunshine. Results indicate remarkable and potentially behaviorally relevant plasticity of cerebral structure within a short time frame driven by the daily time spent outdoors.

Carpet Benefits (07-30-21)

Hoki, Sato, and Kasai’s work indicates why adding carpeting to a space can be a good idea.  The researchers focused on the effects of indoor flooring in the residential environment on stress, as flooring is a feature that the human body is in contact with for long periods of time. We objectively measured the extent of psychological stress perceived while walking on carpeting and on wood flooring.” Study participants “were asked to walk on carpeting and wood flooring for 10 min each.

Encouraging Green Choices (07-29-21)

Chernev and Blair’s research (four empirical studies) enriches previously derived insights related to encouraging the use of sustainable options.  They report that “Prior research has suggested that consumers believe that products made using sustainable, environmentally friendly technologies are likely to underperform those made using traditional methods. . . . we argue that sustainability is likely to produce a halo effect able to attenuate [reduce] and even override the negative impact of . . .

Noise - Linking Sights and Sounds (07-28-21)

Neo, Shepley, and Niederdeppe evaluated how what’s seen can influence responses to what’s heard.  They collected data in “two noise (High: 75dB LAeq, low: 30dB LAeq) and two message (noise-related visual cue or not) conditions. . . . half of the respondents saw a flyer with a noise-related visual cue (an emoji with both hands to its ears) while the other half saw a flyer without such a cue (an emoji without hands or ears). . .

Temperature and User Comfort (07-27-21)

Ganesh and colleagues investigated how temperature influences user comfort.  They found via a literature review that “Improving indoor thermal comfort depends mainly on two major factors, air temperature, and air movement. . . . .  To improve IAQ and minimize the threat of cross-infection from various airborne diseases, the higher ACR [air change rate] at low airspeed should be used reliant on the occupancy capacity of the room.”  

Circadian Shifts (07-26-21)

Khodasevich and teammates investigated how artificial light can support circadian rhythms.  They “measured light exposure and wrist temperature among residents of an urban area during each of the four seasons. . . . Our results demonstrate that humans are minimizing natural seasonal differences in light exposure, and that circadian shifts and disruptions may be a more regular occurrence in the general population than is currently recognized. . . .

IEQ and Cognitive Performance (07-23-21)

Wang and colleagues extensively reviewed links between indoor environmental quality (IEQ) and mental achievement presented in the peer-reviewed literature.  They report that “The present review decomposes IEQ into five factors—indoor air quality, the thermal environment, lighting, noise, and non-light visual factors. It divided cognition into five categories—attention, perception, memory, language function, and higher order cognitive skills. . . .  results show that poor IEQ conditions are but not always associated with reduced cognition.


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