Colors and Emotions (03-04-22)
Liao and teammates’ work supports previous studies with color-based metaphors. The researchers learned that “Previous studies demonstrated that colors evoke certain affective meanings. . . . Japanese participants were presented with emoticons depicting four basic emotions (Happy, Sad, Angry, Surprised) and a Neutral expression, each rendered in eight colors. . . . The affective [emotional] meaning of Angry and Sad emoticons was found to be stronger when conferred in warm and cool colors, respectively. . . .