Research recently completed by Rucker and Cannon indicates the importance of nonverbal communication. The Rucker/Cannon team’s findings are likely relevant in many contexts beyond the ones specifically tested. According to a study-related article in KelloggInsight, “Over several decades, researchers have observed a Range Rover-sized pile of benefits from conspicuously consuming luxury goods. High-status brands, these papers found, might help you get a date, obtain a job, secure a charitable donation, and receive more money in a negotiation. . .
interior design psychology
How smart buildings should communicate with their users was investigated by Khashe, Gratch, Gratch, and Becerik-Gerber. They determined that “people connect better with a computer-generated avatar that represents building management. . . . social banter between machine and people gets better results. The findings underscore how personal connections and social interactions key to human relations also foster cooperation between people and machines. . . . subjects were exposed to an office setting using virtual reality, followed by a real office setting for a smaller group of participants.
The types of foods present nearby influence eating options selected. A study completed by Huettel and Sullivan and published in Psychological Sciencedetermined that “the nearby presence of an indulgent treat can cause more people to opt for a healthy food. . . . ‘When people choose foods, they don’t simply reach into their memory and pick the most-preferred food. Instead, how much we prefer something actually depends on what other options are available,’ Huettel said. ‘If you see one healthy food and one unhealthy food, most people will choose the indulgent food,” he said.
Research recently published in Current Biologyindicates that men and women respond to places associated with chronic pain differently. These findings may be applicable to other life experiences. Mogil and Martin report that “Scientists increasingly believe that one of the driving forces in chronic pain—the number one health problem in both prevalence and burden—appears to be the memory of earlier pain. . . . there may be variations, based on sex, in the way that pain is remembered in . . . humans. The research team . . . found that men . . .
Design can inspire awe, via size or skill in execution/workmanship, for example. New research by Rudd and her team builds on previous studies detailing the benefits of feeling awed: “this research explores how the emotion of awe might motivate a consumer to partake . . . in experiential creation (i.e., activities in which they actively produce an outcome) by enhancing their willingness to learn. Across eight experiments, experiencing awe . . . increases people’s likelihood of choosing an experiential creation gift (vs.
Leung and colleagues studied individuals’ responses to automation. They determined that “Automation often provides obvious consumption benefits, but six studies spanning a variety of product categories show that automation may not be desirable when identity motives are important drivers of consumption.
There are clear advantages to exercising in green environments. Wooller and colleagues determined that when “Fifty participants were randomly assigned to one of five groups: REST [sitting quietly on a cycle ergometer in front of a gray screen], exercise, exercise with nature sounds, exercise withnature visual and exercise with nature sound and visual. . . . Results showed that green exercise improved mood and stress scores more than exercise alone or REST.
Zolch and colleagues studied how the presence of plants influences comfort in public squares, and their findings are applicable in many outdoor spaces. The team learned that “At daytime designs with a maximum shaded area provide best thermal conditions. . . . At night unhindered air flow and reduced heat storage in meadows performed best.” More details on the Zolch-lead study: “The present study assessed typical greening designs of rectangular public squares and their microclimatic influences during a hot summer day both during day and night-time conditions. . . .
Dennis and colleagues investigated links between gender and shopping style and their findings have implications for retail design when it is more likely that a particular gender will shop at a particular website/location/etc. The team determined that their “survey of shopping behavior across 11 countries indicate though that men and women are evolutionarily predisposed to different shopping styles. . . . Our results show that men’s and women’s shopping styles reflect their respective, evolutionarily determined, and societal roles as hunters and gatherers. . . .
Fay, Cai, and Real reviewed empirical peer-reviewed studies related to decentralized nursing stations (DNSs) published in the last 15 years. They determined that “(a) there is a positive trend toward patient experience in units with DNS, (b) nursing teamwork was perceived to decline in units with DNS . . . and (d) there is no consistent categorization of nurse station typology or standard definition for DNS.. . .Based on the evaluation framework, DNS are supportive of the patient experience yet have a negative impact on nursing teamwork.”