Red and Green (02-12-10)
Moller, Elliot, and Maier investigated North American associations to the colors red and green, controlling for lightness and chroma.
Moller, Elliot, and Maier investigated North American associations to the colors red and green, controlling for lightness and chroma.
When does familiarity trump novelty? Novelty prevail over familiarity?
This research identifies the three visual attributes consumers use to categorize the appearance of durable products: Modernity, Simplicity, and Playfulness.
Researchers from the Netherlands have advanced scent-related research dramatically over the last several years.
Tomico and his colleagues introduce the design public to the repertory grid research technique in this peer-reviewed, free access article.
Designers and their clients often need to compare different options.
People evaluate retail websites in the same sorts of holistic ways that they assess brick and mortar stores.
Unpleasant scents linked to memories make the associated memories particularly strong.
Successful artists have mastered the science of visual perception.
Ecopsychology was profiled recently in the New York Times Magazine, placing it in an international spotlight.