Women Prefer Violet/Pink Colors (8-21-07)
Women prefer redder colors than men do.
environment behavior
Using Directional Lighting Effectively (8-22-07)
The Lighting Research Center at Rensselaer has prepared a comprehensive guide to the use of directional lighting.
Conservatives Less Creative (8-20-07)
Conservatives are less creative than liberals.
Green Building Presentation (8-17-07)
Xerox Palo Alto Research Center (PARC) recently hosted an insightful presentation on green building.
How to Ask a Question (8-16-07)
Schwartz reviews classic psychological studies to detail subtle ways in which how a question is asked influences the answer received.
Keeping Pedestrians and Cars from Colliding (8-15-07)
Removing physical barriers separating pedestrians from automobiles can increase pedestrian safety by making both pedestrians and drivers more alert to potentially dangerous situations.
Work Patterns and Workplace Design (8-14-07)
Scientific research conducted by Steelcase has identified six patterns of work. All six, as well as related design suggestions, are profiled at the web address below.
Appearances Matter, A Lot (8-13-07)
Wine labels influence the amount of food consumed and perceptions of the wine itself.
Factors Influencing Restaurant Experience (8-10-07)
The physical environment and employee behavior both influence patron experience in table-service restaurants.
V’s Capture and Hold Attention (8-09-07)
V shapes capture and hold our attention.
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