design science

In a study with applications beyond the specific research question investigated, Garay, Perez, and Pulga probed responses to color palettes used in paintings.  They report that “Most existing literature has ignored the potential effects that color intensity may have on art prices. . . . We examine 1627 paintings executed by the “Big Five” Latin American artists (Rivera, Tamayo, Lam, Matta, and Botero), and sold at Sotheby’s and Christie’s between 2003 and 2017, to analyze this impact.

Ouyang and colleagues learned how significantly the way product options are presented influences impressions formed; their findings are likely applicable more generally than the specific context investigated.  The researchers report that “Many retailers use seemingly innocuous dividing lines to separate product alternatives on their websites or product catalogs. . . . a dividing line can influence consumers' perceived quantity of the product alternatives displayed. . . .

Sirolo and team investigated how moving from private offices to an activity-based workplace influences work environment satisfaction one year after the move.  They learned via data collected from people who had relocated from private offices to activity-based offices that “personnel’s criticisms concerned the reasons for the change, their opportunities to influence the office design and the extent to which their views were taken into account. Environmental satisfaction decreased after moving to the ABO.

Suhaimi and teammates studied aesthetic preferences.  They learned that “There is a long history of humans attempting to understand what drives aesthetic preference. One line of inquiry examines the effects of typicality and novelty on aesthetic responses to designed products. There is currently a wide support towards the ‘Most Advanced Yet Acceptable’ (MAYA) principle, and studies underpinning this have focused on everyday objects. Despite the differences in the function of everyday objects, what they all have in common is their visibility.

Zeloni and Pavani report on sounds that humans link to sadness.  They share that “In Western music and in music of other cultures, minor chords, modes and intervals evoke sadness. . . . we asked expert musicians to transcribe into music scores spontaneous vocalizations of pre-verbal infants to test the hypothesis that melodic intervals that evoke sadness in music (i.e., minor 2nd) are more represented in cry compared to neutral utterances. Results showed that the unison, major 2nd, minor 2nd, major 3rd, minor 3rd, perfect 4th and perfect 5th are all represented in infant vocalizations.