design psychology

Subtracting! (04-21-21)

Klotz, Adams, and Converse studied human problem solving; their findings are relevant wherever and whenever humans act. A press release related to the trio’s work (recently published in Nature) reports that “When considering two broad possibilities for why people systematically default to addition — either they generate ideas for both possibilities and disproportionately discard subtractive solutions or they overlook subtractive ideas altogether — the researchers focused on the latter.

Relaxing Music Tempos (04-20-21)

Recently released research confirms which music tempos are relaxing.  A study published in the Journal of the American Geriatrics Society indicates that “listening to music can help older adults sleep better. . .  People who were treated with music listened to either calming or rhythmic music for 30 minutes to one hour, over a period ranging from two days to three months.  (Calming music has slow tempo of 60 to 80 beats per minute and a smooth melody, while rhythmic music is faster and louder.) . . .

Data Mining IEQ Information (04-19-21)

Chinazzo analyzed data collected from online job reviews for large organizations posted on Glassdoor to learn more about indoor environmental quality and its repercussions.   Analyses revealed that “(1) IEQ complaints mostly arise in workplaces that are not office buildings, especially regarding poor thermal and indoor air quality conditions in warehouses, stores, kitchens, and trucks; (2) reviews containing IEQ complaints are more negative than reviews without IEQ complaints. The first result highlights the need for IEQ investigations beyond office buildings.

Lightness Changes Desirable (04-16-21)

Rodriquez and teammates determined via a virtual-reality-based study that we prefer apparent daylighting levels to vary from time to time in viewed urban environments; their findings may be useful to people developing virtual spaces, for example. The group shares that their work “analyze[d] subjective reponses to lightness changes in outdoor views with respect to three view constructs (i.e., preference, recovery, and imageability). . .

Identifying Luxury (04-15-21)

Ozboluk’s research findings are useful to anyone creating luxury experiences via design, at hotels, restaurants, or somewhere else.  The investigator reports that “this paper investigates the nature of luxury within access-based consumption in the context of consumers’ accommodation experiences. A qualitative approach is adopted to uncover the circumstances that constitute luxury for consumers who use Airbnb Plus. The study found that luxury manifests itself in search of uniqueness and freedom. . . .  consumers are seeking more immaterial forms of luxury in their vacations.”

New Research on Red (04-14-21)

Bazley, Cronqvist, and Mormann’s recent research provides additional evidence that the color red should be used cautiously.  The investigators report in an article published in Management Science“thatusing the color red to represent financial data influences individuals’ risk preferences, expectations of future stock returns and trading decisions. The effects are not present in people who are colorblind, and they’re muted in China, where red represents prosperity. Other colors do not generate the same outcomes. . .

Good Lighting, Evolving (04-13-21)

Which light is best? Houser and colleagues report that “light is still for vision, and lighting for visibility, visual comfort and visual amenity is as important as ever. Complementing the old is new awareness and responsibility for how light and lighting influence non-visual responses in humans. Circadian, neuroendocrine and neurobehavioural responses are important for human health and should be considered on-par with visual responses. This awareness leads toward lighting design solutions with increased contrast between day and night.

Adding Nature Sounds Outside (04-12-21)

Hong and teammates studied adding nature sounds to outdoor spaces.  Study participants wore a mixed-reality head-mounted display and saw a hologram of either a sparrow or a fountain or a loudspeaker while hearing birdsong or a stream.  The researchers determined via data collected outdoors, near an expressway, that “both natural sounds significantly reduced the PLN [perceived loudness of the traffic noise] and enhanced the OSQ [overall sound quality]. . . .  Analysis on the preferred signal-to-noise ratio (SNR), i.e.

Urban Public Space Lighting Implications (04-09-21)

Hvass and teammates investigated how lighting urban spaces influence perceptions of experiences there. They determined via a field study in public transportation waiting areas and a laboratory experiment (where one light zone simulated the same sort of waiting area and the other the surrounding urban space) that “participants perceived the atmosphere in the simulated waiting area as relaxed and private when luminance intensity was low.

Letter Case Effects (04-08-21)

Yu and colleagues probed the implications of names appearing in UPPERCASE or lowercase letters; their findings are useful to people developing signage, etc.  The Yu-lead team determined via eight experiments that “consumers perceive brands that use all uppercase letters (‘uppercase brands’) as more premium than those that use all lowercase letters (‘lowercase brands’). . . .  The effect is reversed for consumers who prefer subtle signals (‘inconspicuous consumers’) because these consumers are likely to perceive a conspicuous uppercase brand as gaudy. . .


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