Zografos has written an interesting text that will intrigue people developing an assortment of different sort of sites. As detailed at its UCL Press website, Architecture and Firefocuses on “the intimate relationship between architecture and fire. Stamatis Zografos expands on the general agreement among many theorists that the primitive hut was erected around fire – locating fire as the first memory of architecture, at the very beginning of architectural evolution. . . . [Zografos] explore[s] the ambivalent nature of fire . . .
Framework for Reaction to Place
Gill evaluated links between judgments of morality and automation. He reports that “Building on recent work on AV [autonomous vehicle/car] morality, the current research examined how people resolve the dilemma between protecting self versus a pedestrian, and what they expect an AV to do in a similar situation. Five studies revealed that participants considered harm to a pedestrian more permissible with an AV as compared to self as the decision agent in a regular car.
Virtanen and colleagues investigated the criteria used to evaluate image quality. They report that “Various image elements, such as sharpness or naturalness, can impact how observers view images and, more directly, how they evaluate their quality. . . . we conducted a study with a large set of images with multiple overlapping distortions, covering a wide range of quality variation. Observers assigned a quality rating of the images on a 0–10 scale and gave a verbal description explaining the elements on which their rating was based. . . .
Recent research by Gao, Fillmore, and Scullin confirms the value of repeated exposure to the same stimuli during the learning process; it also validates the powerful links between memories and sensory stimuli and the fact that linked memories can be reactivated when stimuli are repeated. The team reports on research related to targeting reactivation of memories (TMR) during sleep: “undergraduate students completed a college-level microeconomics lecture (mathematics-based) while listening to distinctive classical music (Chopin, Beethoven, and Vivaldi).
Yamim, Mai, and Werle investigated the affects of the temperature of food being eaten on judgments made about that food; future studies indicating the potential generalizability of their findings may lead to intriguing applications of their work. The researchers report that “This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the ‘warm is calorie-rich’intuition.
Zwebner and Schrift report on the repercussions of being in view of others while making decisions. They share that “The present work . . . .[investigates] how consumers react to being observed during the preference-construction stage (i.e., prior to reaching their decision). . . . eight studies . . . find that being observed prior to reaching the decision threatens consumers’ sense of autonomy in making the decision, resulting in an aversion to being observed. Further, we find that such threats lead consumers to terminate their decision by avoiding purchase or by choosing default options.
Optimum stimulation level (OSL) intrigues neuroscientists, so they frequently study this mental e
Wood is the natural material whose use has been most extensively researched by neuroscientists.
Evoking dynamic mental images
Kohlova and Urban identified a link between green consumption and perceived social status. As they report, they “examine[d] whether a green profile of consumption affects the social status of consumers. . . . results corroborate the expected positive effect of a green profile of consumption on the social status of consumers [more green consumption, higher perceived social status]. . . . our results imply that the explicit monetary cost of green consumption is not a decisive factor conditioning the effect of green consumption on social status. . .