Promote Social Behavior/Support Diversity

Warmth and Warmth (01-12-21)

Fay and Maner studied links between physical and social warmth.  They found that “Laboratory studies have linked variability in temperature to the psychology of social affiliation. In colder ambient environments, for example, people report greater loneliness, and they pursue both physical warmth and social affiliation (i.e., social warmth). Here, a field experiment tested whether tactile warmth [basically, touching something warm] eliminates the effect of colder ambient temperatures on desires for social affiliation.

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