Doing good can look good
Motivate Ecological/"Green" Behaviors
Guide to making the case for green offices
DiGiacomo lead a study that assessed how the location of recycling and composting bins influences their use. Details: “[the researchers] placed bins in three different locations: a garbage disposal area (the least convenient option), at the base of an elevator in a building (a more convenient option), and by elevator doors on each floor (the most convenient option). The experiments were carried out at three multi-family apartment buildings in Vancouver’s west side neighbourhood and in two student residence buildings at UBC. . . .
Brick, Sherman and Kim studied when people were more or less likely to behave in pro-environmental ways. They determined that “When an environmentalist considers a pro-environmental behavior such as carrying reusable grocery bags, being observed by others . . . may increase behavior (‘green to be seen’). When an anti-environmentalist considers a pro-environmental behavior . . . being observed may lead to less behavior (‘brown to keep down’). . . . antienvironmentalists do behave in ways that help the environment, especially in private. . . .
Unsworth and McNeill set out to learn more about how to encourage people to behave in an environmentally responsible way. They found that self-interest can be used to motivate green actions. The researchers determined that attempts to encourage earth-friendly behaviors are likely to be more successful when the green behaviors are linked to “goals that are important to people, even if such goals are unrelated to climate change or the environment in general. . . .
Wang, Krishna, and McFerran studied how consumers’ environmentally responsible behavior is affected by the actions of organizations. They report that “Firms can save considerable money if consumers conserve resources (e.g., if hotel patrons turn off the lights when leaving the room, restaurants patrons use fewer paper napkins, or airline passengers clean up after themselves).” Data gathered “in real-world hotels . . . show that consumers' conservation behavior is affected by the extent to which consumers perceive the firm as being green. . . .
Brookfield probed how resident preferences align with neighborhood design elements that have been tied to walkability. She found, after conducting focus groups with eleven residents’ groups with diverse sets of participants, that “Residents’ groups favoured providing a selection of services and facilities addressing a local need, such as a corner shop, within a walkable distance, but not the immediate vicinity, of housing. . . .
Li and Joh have identified a relationship between home values, the bikeability of neighborhoods,
Default settings have power
Lee, Jung, and Chu have researched design elements linked to environmental responsibility.