Follow Behavioral Norms

Plaza design must support humans' fundamental psychological needs

When we think about our links (in other words, our affiliations) to aesthetically pleasing things/places, we are more open “to arguments from sources that individuals may otherwise be cautiously biased against."

Where seats are placed determines how comfortable we are in sitting in them--for more than one reason.

Denser trees linked to strong social ties.

Reality and perception don't always align.