Follow Behavioral Norms

Lighting that makes desirable behavior more likely

Environmental energy levels and planned activities align for successful design.

Plaza design must support humans' fundamental psychological needs

When we think about our links (in other words, our affiliations) to aesthetically pleasing things/places, we are more open “to arguments from sources that individuals may otherwise be cautiously biased against."

Where seats are placed determines how comfortable we are in sitting in them--for more than one reason.