Follow Behavioral Norms

People Move in a Straight Line Regardless of Grade Change

Individuals traversing urban areas move in as straight a line as possible—even if that route requires grade changes.

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Why RDC?

KNOW what cognitive scientists and other researchers in the social, design, and physical sciences have learned about how design affects human thoughts and behavior.

READ design-relevant info in concise articles—some covering a single study, others integrating info from several analyses into a topical report, all written in everyday language—no jargon.

BE more informed as you develop design solutions and new insights spark your creativity.

SUBSCRIBE to Research Design Connections. Only subscribers have access to RDC’s monthly electronic newsletters and library of approximately 2,300 articles—all available any time they’re needed. Readers learn about the latest research findings immediately, before they’re available elsewhere.