Using Cognitive Science to Design Stores That Sell
The way that physical stores are designed continues to have a significant influence on the succe
Encourage Sales
Retail Harmony a Plus
Harmony influences satisfaction
Visual Complexity: What is it, why does it matter, and how can you manage it?
Visual complexity is an important driver of experience. Both too much and too little are bad for
Scents and Sales
The way a store smells influences what shoppers do
Color and Willingness to Pay (12-23-16)
Lee and colleagues investigated the psychological implications of presenting images in full color
Store Design for Millennials (12-16-16)
Calienes and colleagues studied the design of stores that appeal to Millennials.
Keeping Retail Employees Visible (12-07-16)
Soderlund has identified good reasons for making sure retail employees are visible to shoppers.
Walking!
Designing for walking pays off, literally
Surface and Light Color and Impressions
Surface and light color influence opinions of retail spaces
Venue Quality, Leader Stigma, and Consumer Bias
Consumer response to products and services is tied to leader stigma and venue quality
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