Crowding and Buying (02-16-18)
Sometimes, it’s desirable for customers to feel crowded in a store, and retail spaces can be sized accordingly.
Encourage Sales
Retail Research Review
Retail roundup reaches conclusions
Crowding, Music, Stores (08-30-17)
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions of crowding in stores?
Store Sprawl – Why It Matters (08-29-17)
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how much [retail] space is dedicated to the presentation of each item.”
Reverberations in Retail Spaces (08-10-17)
Lowe and Ramanathan investigated the consequences of acoustic reverberation in retail spaces.
Visual Complexity and Light Color
Change color, change complexity, change response
Harmonious Sensory Cues: Required in Retail
Consistency matters, a lot
Designing to Sell Healthy Food
Use islands not aisles
Touch and Consumer Behavior (05-26-17)
Streicher and Estes gathered evidence indicating that haptic, or touch-related, experiences have a significant effect on consumer behavior.
Supporting Opportunities to Give (05-25-17)
Work by Giebelhausen and colleagues indicates that there’s value in building support for charitable activities into retail spaces.
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