The way that physical stores are designed continues to have a significant influence on the succe
Harmony influences satisfaction
Visual complexity is an important driver of experience. Both too much and too little are bad for
The way a store smells influences what shoppers do
Lee and colleagues investigated the psychological implications of presenting images in full color
Calienes and colleagues studied the design of stores that appeal to Millennials.
Soderlund has identified good reasons for making sure retail employees are visible to shoppers.
Designing for walking pays off, literally
Surface and light color influence opinions of retail spaces
Consumer response to products and services is tied to leader stigma and venue quality