Sometimes, it’s desirable for customers to feel crowded in a store, and retail spaces can be sized accordingly.
Retail roundup reaches conclusions
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions of crowding in stores?
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how much [retail] space is dedicated to the presentation of each item.”
Lowe and Ramanathan investigated the consequences of acoustic reverberation in retail spaces.
Change color, change complexity, change response
Consistency matters, a lot
Use islands not aisles
Streicher and Estes gathered evidence indicating that haptic, or touch-related, experiences have a significant effect on consumer behavior.
Work by Giebelhausen and colleagues indicates that there’s value in building support for charitable activities into retail spaces.