Natural elements, mental state, and popularity
Front-of-the-line experiences affect perceptions
Oh, Lee, Kim, and Choo investigated how people are influenced by restaurant art.
Visual complexity influences the apparent size of objects.
Yang and Aggarwal investigated how company size influences people’s expectations/evaluations of firms.
Guido and his team studied the effects of lighting color on purchases made.
Kechagia and Drichoutis probed the how scents smelled influence shoppers’ attitudes.
Design can support a chosen brand personality – or not. Scientists have learned how sensory experiences send messages that can boost product/place reputations and sales.
Proceed with caution
Van Gestel and colleagues wanted to confirm that people can be encouraged to eat healthier foods by positioning them more prominently in retail checkout areas and their findings should influence retail design.