Several design-related research studies published since the beginning of 2017 deliver significant cognitive science-based insights that can enhance retail experiences—and sales.
Light levels affects types of products preferred
What is best? Abstract? Realistic? None at all?
How do middle aisles influence shopping behavior?
Imschloss and Kuehnl’s findings, consistent with previous research, indicate how important consistency in sensory experiences can be.
Dennis and colleagues investigated links between gender and shopping style and their findings have implications for retail design when it is more likely that a particular gender will shop at a particular website/location/etc.
Bottalico studied noise levels in restaurants and their implications.
Cognitive scientists have thoroughly researched how the design of reach-out-and-touch-the-merchandise stores can boost sales; what they’ve learned can propel a retailer to success.
More nuanced insights
Plants are a plus!