Boosting Value Via Touch
Feeling more, paying more
Feeling more, paying more
Design can nurture wellbeing boosting retail experiences. Neuroscientists have established how design can meaningfully encourage sales in physical stores and online, all while elevating buyer and seller quality-of-life.
. . . and boosting purchases
The design of restaurants and other places people dine away from home has a significant effect on how their patrons think and behave—and on what their owners earn. Design can encourage positive experiences for restaurant customers and managers. A special focus of this article is designing to promote healthy eating.
Synergizing for best results
Erraiaa and teammates evaluated the importance of aligning scents experienced in a store with brand image.
Judgments affected
Some hotels benefit more from installing electric vehicle charging stations that others.
Intriguing links
Cosgun and associates set out to learn how wall coverings influence perceptions of cafés.