Roose and colleagues studied how the position of horizons in images influence thought processes.
Park and Hadi evaluated links between cool temperatures and perceptions of luxury.
Business location key
Visual complexity is frequently studied, and previous research on this topic has been discussed several times in Research Design Connections.
Luxury goods sales influenced
Roozen investigated how views of a store influence decisions to enter it.
How does air temperature influence potential consumers willingness to pay for goods?
Benoit and colleagues investigated how product type influences responses to retail store options.
Temperature has implications
Hsieh and colleagues have found that the color of websites influences shopper opinions.