Increasingly, retailers are using the same firms to design their physical and virtual environments, to ensure a consistent approach to the consumer for each marketing channel. The articles cited on consumer behavior are all interesting and valuable resources for designers or consultants involved with e-commerce web sites.
One of the often-touted goals of neotraditional neighborhood design is to create a more pedestrian-friendly environment—one where residents walk and bike to local attractions, rather than drive. Several recent studies look at how people’s actions may support or hinder those aims.
When presented with a turning decision, people tend to turn toward their dominant hand, and turn in ways consistent with the car-driving regulations of their homeland.
Building a diversified mix of stores, restaurants, and entertainment venues can draw pedestrians to urban centers and spur further economic development. Creating the initial nucleus for such development, though, is often difficult. One study reviews relevant research on these “catalytic buildings” to see what is known about their effectiveness. Originally published in Issue 1, 2003.
The important point here is how pedestrians can be generated in an environment around a catalyst.
There are three emotions that have the most significant influence on consumer loyalty to hotels/hotel chains.