Venue Quality, Leader Stigma, and Consumer Bias
Consumer response to products and services is tied to leader stigma and venue quality
Consumer response to products and services is tied to leader stigma and venue quality
Scents can help sell cities
Music selection can encourage the purchase of particular sorts of goods.
Digital displays are more effective in some retail environments than others.
Shoppers’ physical, emotional, and cognitive responses to retail environments influence whether merchandise and services are sold, or not. Design can make sales-inducing experiences more likely.
A concise overview of some design-related research
Pricing and designing in tandem
Sizing to achieve objectives
Use light's power to create spaces where humans thrive
In an article in the International Journal of Trade and Global Markets, Chatterjee recommends using scents to support branding in commercial spaces.