Effective floor plans share certain features.
Scents can support design objectives.
The influence of scents on behavior in stores has been extensively studied – except in florists shops.
When we are exposed to cues that make us think about being warm, we’re more apt to behave impulsively, whether we actually feel warm or not.
Researchers Arsel, Debenedetti, and Oppewal have found that home-like environments spur retail sales.
Retail design can help customers feel relaxed, and it seems that investments in calming shades of paint for walls, etc., are worthwhile.
Chris Malone and Susan Fiske are the authors of The Human Brand: How We Relate to People, Products, and Companies.
Bookstores smelling like chocolate sell more books than bookstores that don't.
This book deals directly with the ethical issues of designing a casino, while sharing a good deal of information that is applicable to the design of stores and restaurants.
Congruent messages are more effective.