Nudging Makes a Difference (04-24-18)
Van Gestel and colleagues wanted to confirm that people can be encouraged to eat healthier foods by positioning them more prominently in retail checkout areas and their findings should influence retail design.
Van Gestel and colleagues wanted to confirm that people can be encouraged to eat healthier foods by positioning them more prominently in retail checkout areas and their findings should influence retail design.
Sometimes, it’s desirable for customers to feel crowded in a store, and retail spaces can be sized accordingly.
Retail roundup reaches conclusions
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions of crowding in stores?
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how much [retail] space is dedicated to the presentation of each item.”
Lowe and Ramanathan investigated the consequences of acoustic reverberation in retail spaces.
Change color, change complexity, change response
Consistency matters, a lot
Use islands not aisles
Streicher and Estes gathered evidence indicating that haptic, or touch-related, experiences have a significant effect on consumer behavior.