Nave, Minxha, Kosinski, Greenberg, Rentfrow, and Stillwell conducted research linking opinions ab
Culture-blind design is not a good idea
Coskun, Kaner, and Bostan interviewed people living in different types of households (alone or wi
Gill and Lei studied how stereotypes influence responses to products and how color affects those
Pazda and Thorstenson studied the colors preferred by extraverts and introverts.
Open space and street grids carry the day
Wei lead a large team which learned that where we grow up seems to influence our personality as a
Buechel and Townsend investigated how people decide which products to buy and the repercussions o
Varying user experiences can be appropriate
Ordabayeva and Fernandes investigated links between political opinions and product selections.