Digital Signage in Stores (06-18-24)
Nanni and Ordanini studied the implications of in-store digital signage. They learned via data collected in grocery stores that “Using digital signage alongside traditional displays doesn't always boost sales of discounted products. Distance between discounted products and digital screens affects the impact of digital price promotions. Price promotions on distant digital screens boost sales of discounted products. Price promotions on nearby digital screens don't significantly impact sales of discounted products. . .