Cerulo found that we are pretty good at “interpreting” created scents. She determined via focus groups that “most participants can correctly decode perfume manufacturers’ intended message.” Common cultural knowledge underlies this ability. More on Cerulo’s work: “Manufacturers treat perfumes as targeted communication. . . . Each fragrance is invested with an intended meaning and aimed at certain types of buyers and certain sites of use. Manufacturers. . . . create olfactory codes—a grouping of scent notes that emerge from perfume formulae.
Want people to look at something? Make it smell good. Rinaldi and her team report that “The prompt recognition of pleasant and unpleasant odors is a crucial regulatory and adaptive need of humans. Reactive answers to unpleasant odors ensure survival in many threatening situations. . . . humans typically respond to environmental stimuli . . .
Canniford, Riach, and Hill have coined a new term: “nosenography.” They report that “Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. . . . smell is a dynamic and unruly force that. . . . (i) encodes spatial assemblages with meaning and power, (ii) identifies and directly links people with spaces and (iii) punctuates movements and change in these spaces.
Actively managing how a place or object smells is becoming increasingly accepted and strategicall
Moss and Earle tested the effects of smelling rosemary on working memory in children.
Coordinating in-use scents with other design elements makes it more likely that design-related go
Smell orange, feel less stress
De Groot, Semin, and Smeets provide additional information about how scents influence how we inte
The way a store smells influences what shoppers do
Lauren Bussey has studied the effects of smelling either lavender or rosemary on memory function