Objects and Conversations (08-22-17)

Owned objects get conversations started, and that’s generally a good thing.  Wiener, Bettman, and Luce report that “consumers can use publically displayed products [they own] as tools to help them to initiate conversations with others, facilitate self-disclosure, and help these conversations go well. . . . the products a person chooses to display may influence how successful the ‘first meeting’ conversation between two strangers is. Specifically, we examine how products can facilitate self-disclosure. Self-disclosure increases liking between people (Collins & Miller, 1994). . . . .


Subscribe to RSS - Object