How Material Objects Matter (03-17-23)
Sharfenberger and associates evaluated the psychological implications of nearby material objects. They determined that “being physically close to objects helps consumers to feel psychologically close to the more abstract meaning of these objects. Four experimental studies . . . indicate that being proximal to an object reduces the psychological distance to the object's meaning and enhances the benefits that consumers associate with the object. . . . material objects may . . . act as triggers for future consumption episodes.