Language and Color Perception (4-08-08)
For decades scientists have been investigating whether the language spoken by a person influences the way that they perceive the world around them.
For decades scientists have been investigating whether the language spoken by a person influences the way that they perceive the world around them.
Researchers have uncovered more evidence that how colors are perceived depends on the language spoken by the people looking at them – the language you speak influences the colors you see.
The experience of living on Earth makes humans expect that darker colors will be on lower surfaces and lighter colors on higher ones.
The language being spoken influences color discrimination.
Color is important in healthcare environments, but the presence or absence of a particular hue does not alone determine the experience of people in a space.
Women prefer redder colors than men do.
American, English, Korean, and Japanese have different responses to color palettes representing combinations of several colors that might be used together in an interior space.
Aslam’s research has identified current color associations in a number of cultures.
In an interesting study investigating color associations (in the context of selecting colors for medicinal pills) in 11 countries (in North and South America, Asia, and Europe), Lechner, Harrington, and Simonoff noted associations to particular hues.
After looking briefly at something red, people perform significantly more poorly on tests evaluating competence (such as IQ tests) and also seem to avoid tasks at which they might fail.