Chan’s work is particularly timely as the deadline for paying income taxes in the United States draws near (April 17 this year). Chan found that “exposure to American, Australian, and British flags reduced Americans’, Australians’, and Britons’ tax evasion in financially‐incentivized tasks . . . and increased tax‐paying attitudes. . . . . [seeing the flags] made salient participants’ national identities that then motivated them to help their country.” Chan’s work is consistent with a growing body of research related to the repercussions of seeing visual cues.
Eugene Chan. “Exposure to National Flags Reduces Tax Evasion: Evidence from the United States, Australia, and Britain.” European Journal of Social Psychology, in press, https://doi.org/10.1002/ejsp.2388