Smartphones and Self-Disclosure (04-27-20)

Melumad and Meyer, in an article published in the Journal of Marketing, detail how smart phones influence our willingness to provide personal information about ourselves.  The researchers determined that “people are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers. . . . Melumad explains that ‘Writing on one’s smartphone often lowers the barriers to revealing certain types of sensitive information for two reasons. . . .’ First, one of the most distinguishing features of phones is the small size; something that makes viewing and creating content generally more difficult compared with desktop computers. . . . when writing or responding on a smartphone, a person tends to narrowly focus on completing the task and become less cognizant of external factors that would normally inhibit self-disclosure. . . . The second reason people tend to be more self-disclosing on their phones lies in the feelings of comfort and familiarity people associate with their phones.”   

Matt Weingarden.  “Press Release from the Journal of Marketing:  Why Smartphones Are Digital Truth Serum.”  Press release, Journal of Marketing, https://www.ama.org/2020/04/21/press-release-from-the-journal-of-marketi...