Plants in Restaurants (11-23-20)

Yildirim and team assessed the implications of indoor plants in restaurants.  They found using digital images that “restaurants designed with indoor plants had a more positive effect on the shopping decisions of participants than restaurants designed without indoor plants. . . . higher education graduate participants showed more positive opinions about the plant designed restaurant than secondary education graduate participants. . . . Results of the study suggest that retailers and designers may be able to make easily stores more appealing for customers by designing them with indoor plants.”

Kemal Yildirim, Kaya Yildirim, Nazende Nazli, and Ferdi Olmus. 2020.  “The Effects of Indoor Plants on Customers’ Shopping Decisions in a Restaurant Environment.”  International Journal of Retail and Distribution Management, vol. 48, no. 12, pp. 1301-1314, https://doi.org/10.1108/IJRDM-02-2020-0053