Pink, Blue, Girls, Boys (01-04-18)

Children around the world seem to learn to prefer pink if they’re female and blue if they’re male.  Yeung and Wong (both from the University of Hong Kong) conducted a study, published in Sex Roles, that is “the first to show that a boy’s preference for blue and a girl’s liking of pink is not just a Western construct, but is also a phenomenon in urban Asian societies. . . . ‘By applying gender labels, not only concrete materials such as toys could become gender-typed, but also abstract qualities such as colours, with children increasing or decreasing their likings for particular colours based on the gender labels available in their social environment,’ Wong says.”

“Pretty in Pink and Boisterous in Blue?”  2018.  Press release, Springer,