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Personality and Preferences (11-30-22)

Burro recently lead a study linking personality and preferences for various wines; it is possible that this team’s findings are applicable more broadly (but can be useful for planning end-of-year parties, regardless).  The researchers determined that “extroverts prefer more acidic wines, sociable people like wines characterized by a high alcohol content and with a more complex bouquet, people with high emotional stability prefer tannic, persistent, full-bodied wines and open-minded people favor wines with a persistent flavor and high levels of tannicity but are sapidity averse.”

Roberto Burro, Erika Branchini, Elena Capitani, Veronica Barnaba, Arianna Fermani, Carita Paradis, and Ivana Bianchi.  “Is There an Association Between Consumers’ Personality Traits and the Sensory Characteristics They Look for in Wine?”  Food Quality and Preference, in press, https://doi.org/10.1016/j.foodqual.2022.104767

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