Canniford, Riach, and Hill have coined a new term: “nosenography.” They report that “Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. . . . smell is a dynamic and unruly force that. . . . (i) encodes spatial assemblages with meaning and power, (ii) identifies and directly links people with spaces and (iii) punctuates movements and change in these spaces.
Robin Canniford, Kathleen Riach, and Tim Hill. “Nosenography: How Smell Constitutes Meaning, Identity and Temporal Experience in Spatial Assemblages.” Marketing Theory, in press.