Need for Uniqueness: Effects (10-24-19)

A research team lead by Marschallek studied links between the personality factor need for uniqueness and visual aesthetic sensitivity.  The investigators asked study “participants to complete the German adaptation of the Need for Uniqueness scale (NfU-G) and the Visual Aesthetic Sensitivity Test (VAST)—including the VAST-Revised (VAST-R). The NfU-G measures the need to set oneself apart from others, whereas the VAST(-R) tests the ability to identify the objective aesthetic goodness of a figural composition. . . . the higher a participant scores on the NfU-G scale, the lower the percentage of correctly identified drawings on the VAST(-R). . . . Thus, the results suggest that participants who strive for individuality exhibit lower visual aesthetic sensitivity since they tend to violate norms in order to assert their uniqueness.”

Barbara Marschallek, Selina Weiler, Mona Jorg, and Thomas Jacobson.  “Make It Special!  Negative Correlations Between the Need for Uniqueness and Visual Aesthetic Sensitivity.” Empirical Studies of the Arts, in press,