Cupchik’s analysis supports efforts to provide users with moderate visual complexity. As he reports “Experimental aesthetics was founded in 1867 by Gustav Fechner and reinvigorated by Daniel Berlyne in 1974. . . . Berlyne used enhanced stimulus control and behavioral techniques to support Fechner’s idea that people prefer moderate levels of complexity.”
Gerald Cupchik. “One Hundred and Fifty Years After Fechner: A View from the ‘Middle of the Storm.’” Psychology of Aesthetics, Creativity, and the Arts, in press, https://doi.org/10.1037/aca0000352