Moderate Complexity Preferred (09-21-20)

Cupchik’s analysis supports efforts to provide users with moderate visual complexity.  As he reports “Experimental aesthetics was founded in 1867 by Gustav Fechner and reinvigorated by Daniel Berlyne in 1974. . . . Berlyne used enhanced stimulus control and behavioral techniques to support Fechner’s idea that people prefer moderate levels of complexity.”

Gerald Cupchik.  “One Hundred and Fifty Years After Fechner:  A View from the ‘Middle of the Storm.’”  Psychology of Aesthetics, Creativity, and the Arts, in press,